IQOS in the world

Jake Daniel
4 min readMar 15, 2021

In 2013, Amsterdam banned smoking in outdoor restaurants and bars. Four years later, Dubai also banned smoking in restaurants and public spaces like shopping centers. In 2014, Dubai also legalized marijuana and tobacco (with IQOS) in designated areas such as coffee shops and tourist attractions. I feel UAE and Dubai are at the verge of raising the IQOS sales like a wake up call for the rest of the world.

In April 2017, the Dubai Electricity and Water Authority (DEWA) successfully tested the IQOS using the HEETS, and in July, Dubai’s Mohammed Bin Rashid Hospital was also the first hospital to test the IQOS with the use of HEETS. It was on August 15, 2018 that HEETS was officially launched at all Dubai supermarkets in the country. Three months later, Dubai officially lifted the ban on smoking in the public areas and restaurants. Soon after, the IQOS sales are hitting their highest ever levels in Dubai and Abu Dhabi. For example, this stor is an one of the big in Dubai: https://best-dubaivape.com/. It sell IQOS.

The IQOS devices are sold individually, and users can enjoy smoking cigarettes even when using IQOS, along with the IQOS products

In 2019, IQOS will be used at about 2,000 supermarkets in Dubai, while in 2020, it will be used in about 600 stores. Meanwhile, in July, Saudi Arabia is preparing to allow the sale of the IQOS device in a few public places. On July 31, 2018, UAE had also raised the sale of the IQOS device. I feel that Abu Dhabi is one of the few countries where the IQOS sales are higher than Dubai’s sales in UAE. The IQOS is not cheap and is sold at about $130 per unit. You need a card to buy the product at HEETS stores. The card is only valid for 30 days and can be renewed up to 3 times. The card can be bought in one of HEETS stores. The IQOS is in the process of being introduced into Dubai for the first time in 2019. According to IQOS, the product will be in the stores in 2019. The IQOS is priced at about $3 per cigarette, while Dubai’s cigarette prices are around $1.80.

I can give a rough guess about the IQOS sale trends in UAE and Abu Dhabi. I expect that the IQOS is going to be used in the UAE and Abu Dhabi before it is introduced into any other country. The IQOS can be smoked with either the HEETS or HEETS HEETS cigarettes. However, smokers can decide to either smoke the HEETS HEETS or the HEETS HEETS HEETS cigarette. Smoking IQOS with HEETS is free of cost. Moreover, if you want to buy IQOS using the HEETS HEETS cigarette, you need to pay $40 for each cigarette.

A report in the media says that while the IQOS sale in UAE is running at $5.14 billion, the cigarette sale in UAE is at $15.5 billion. UAE’s cigarette sales have fallen by about 7.3% since 2014.However, the IQOS sales have been on the rise since 2014.

In 2018, IQOS sales in Dubai are expected to rise to $230 million, and it is expected to rise to $330 million in 2019. The IQOS sales are estimated to rise to $636 million in 2020. In Dubai, smoke shops have offered IQOS, but it was not sold in any of the outlets. Now, it is sold in most of the smoke shops, with the cheapest one costing around $130 per unit. Abu Dhabi’s IQOS sales are estimated to increase to $180 million in 2019 and to $290 million in 2020. However, the sales are expected to drop by 15% to 20% in 2020 compared to 2020.

While IQOS sales are increasing, Dubai and Abu Dhabi are witnessing a decline in the cigarette sales. The cigarette sales have declined by more than 1% since 2014. I think that the IQOS is an effort to raise the IQOS sales as a wake up call for the rest of the world. It is not just

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